Welcome [Client Name]
We’re thrilled to have you on board.
Thank you for trusting us to support your growth with clarity, strategy, and purpose.
Attached is your contract for review and signature. Once completed, we’ll finalize your kickoff date and begin preparing your onboarding materials so we can hit the ground running with a clear, strategic roadmap.
If you have any questions as you’re reviewing your agreement, please don’t hesitate to reach out — we’re here to make this process smooth and straightforward.
We’re excited to partner with you and help bring your vision to life.
Warmly,
Fotine
What You Can Expect
The Thavma Strategy Blueprint is a 45-day framework that uncovers your customer’s voice, sharpens your message, and gives you a step-by-step plan to turn clarity into traction.
In 45 days, we dive deep into your business, listening to your customers, aligning your team, and mapping the path forward.
Your Dedicated Team
Send us an email with any questions or concerns throughout the process. We are here for you!
By the end of the Blueprint, you’ll walk away with:
🔸A clear ideal customer profile
🔸A mapped customer journey aligned to growth
🔸Messaging that resonates with veterinarians and inspires investors
🔸A 12-month execution calendar to keep momentum moving
Let's get started! 👇
1. View & Sign Contract
Thank you for trusting us to support your growth with clarity, strategy, and purpose.
Attached is your contract for review and signature. Once completed, we’ll finalize your kickoff date and begin preparing your onboarding materials so we can hit the ground running with a clear, strategic roadmap.
2. View & Pay Invoice
Please pay your deposit as soon as you can. If you have any questions about the invoice or payment process, please don’t hesitate to contact us. We’re here to make everything as smooth and straightforward as possible.
Thank you again for your trust — we’re looking forward to doing great work together.
3. Strategy Intake Form
Please complete the Strategy Intake Form below so we can get a clear, big-picture view of your business and objectives.
Complete this intake form 48 hours prior to the kick-off meeting with Thamva Consulting.
4. Schedule Kickoff Call
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
Your Project Timeline
1. Brand Insight
We will review your current marketing efforts and visibility online to get a baseline and identify potential opportunities for improvement.
✅ Estimated Completion Date = 10/24
2. Map of Competitive Landscape
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
✅ Estimated Completion Date = 10/24
Step 3. Core Message and Ideal Client Persona Development
We’ll conduct research or interview five ideal customers to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
We’ll identify the right providers together, and once confirmed, you’ll send them a short introduction email (draft provided below). I’ll take it from there—scheduling, coordinating, and conducting the interviews.
Client Intro Email Draft:
Hi [Provider Name],
I appreciate you being a client over the years and I value your opinion. I’m working with a strategic marketing consultant, and they’ve asked to interview a few of our top clients, of course, I thought of you!
Would you be open to a quick 15-minute call to share your experience working with us? I’ve copied Fotine Sotiropoulos here. If you’re open to it, please use her calendar link to schedule a time that works for you.
Thanks so much for your support!
[signature]
✅ Estimated Completion Date = 10/24
Step 4. Mid-point Check-in
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
✅ Estimated Completion Date = 10/24
Step 5. Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology, we’ll create a roadmap of marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
✅ Estimated Completion Date = 10/24
Step 6. Lead-Generating Editorial Content Plan
Based on our keyword research we’ll build a content strategy and pillar recommendations using our “hub” pages approach.
✅ Estimated Completion Date = 10/24
Step 7. Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
✅ Estimated Completion Date = 10/24
Step 8. Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
✅ Estimated Completion Date = 10/24
Step 9. Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing.
From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
✅ Estimated Completion Date = 10/24
Resources
We’ll use Monday as our central hub for tasks, files, and updates, so everything stays organized and transparent.
Frequently Asked Questions
How long does the Strategy Blueprint process take?
The process typically takes 30–45 days, depending on the availability of interviews and review meetings.
Do I have to wait 45 days to see progress?
We work in two phases that run side-by-side.
Phase 1: Immediate Needs. We jump in on your in-flight initiatives, tradeshows, campaigns, or launches. So momentum isn’t lost.
Phase 2: Strategy Blueprint. At the same time, we’re building the foundation. Insights from discovery feed directly into your active initiatives, ensuring everything aligns with your messaging and bigger growth goals.
You get action today, with a strategy that sets you up for tomorrow.
Do we have to handle scheduling for client interviews?
No, we handle all scheduling and coordination—you just help us identify the right people to interview.
What happens after we get the final Strategy Blueprint?
You can either implement it yourself with your team or partner with us for ongoing strategy and execution support.