Embedded go-to-market partner for veterinary and diagnostics companies
What you've built deserves a market that understands it.
We work inside your business, not alongside it. More than 20 years selling into veterinary medicine, including IDEXX, and now helping diagnostics and life science companies do the same.
“The intimacy of a company like that is pretty unique compared to a lot of the other marketing agencies out there.”
- 20+ yearsselling into veterinary medicine, including IDEXX
- Seed to Series Bveterinary, diagnostics, and life science companies
- 74 to 58 daystime to first submission for Galaxy Diagnostics, five months from strategy to results
What changes
When your market understands what you've built
- Trust
Clinical buyers trust you.
Clinicians and scientific buyers see why your product matters to them, in the language they already use.
- Validation
Your team can prove it.
Sales, marketing, and customer success tell the same story, backed by evidence buyers believe.
- Traction
Your investors can see it.
Pipeline, adoption, and repeat orders move in a way your board can read.
The real problem we solve
Most founders don’t lack effort. They lack relief.
Our clients come to us when:
- They’re doing a lot, but nothing feels aligned
- Marketing feels reactive, chaotic, or exhausting
- Strong products aren’t translating into measurable traction
- Every decision feels heavy because the path forward isn’t clear
This isn’t a marketing problem.
It’s the challenge of having too many options and not enough clarity about what matters most for long-term growth.
How we work
Inside your business, not alongside it.
We start by understanding your business, your buyers, and where growth is actually stalling. That diagnosis becomes the foundation for every positioning, messaging, and go-to-market decision that follows.
Strategy guides execution. Not the other way around.
How we help
Four places growth breaks down
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01
Business and Growth Strategy
Start here if growth feels possible but the direction doesn't. Thavma Strategy Blueprint and Thavma Growth Sprint.
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02
GTM and Positioning
Start here if your market doesn't understand who you are or why you win. Thavma GTM Activation.
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03
Customer Journey
Start here if you have interest but it isn't converting. Thavma Journey Friction Audit and Thavma VoiceWorks.
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04
Marketing Activation
Start here if your strategy is set and you need it to show up every week. Senior leadership, embedded in your team.
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Who We Work With
Built for founders in complex, science-led markets
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Veterinary services and technology
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Diagnostics and life sciences
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Innovation-driven B2B startups
Most often at moments of transition
- Preparing for launch
- Scaling operations
- Navigating fundraising
- Leading a strategic reset
Why clients trust us
Proof and perspective
Clients trust us because we understand their world and bring structured direction when growth decisions carry real weight.
Grounded in experience. Measured in results.
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2×
sales pipeline
Doubled at IDEXX BioAnalytics, before Thavma, by connecting scientific leadership to market impact.
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+17%
new provider registrations
Five months from strategy to results, with an education-led activation journey.
What clients say
Vector-borne diseases are complex, but testing for them doesn’t have to be. At Galaxy, we’re committed to equipping providers with actionable results through advanced direct detection. With Thavma’s support, we’ve sharpened our strategy and messaging to clearly demonstrate how and why our solution stands apart as the better choice for providers and their patients.
Nicole BellCEO, Galaxy Diagnostics
If growth feels possible but unfocused, start with strategy.
A single conversation can bring clarity to what comes next.