Thavma Strategy Blueprint
Our Thavma Strategy Blueprint is a 30-45-day deep dive into your business, identifying your ideal client, mapping your customer’s journey, and crafting a customized, strategic marketing plan.
Prioritizing strategy over tactics provides you with a solid foundation, ensuring every step forward relies on a proven system. With our guidance, you'll discover your ideal customer and the best ways to engage them, ensuring that every piece of your marketing strategy aligns with your growth objectives.
Best for:
Businesses looking to grow, go to market, or enter into a new market through research and a well-crafted marketing blueprint. Your goal is to attract ideal customers, distinguish yourself from competition, and create a steady stream of potential customers.
How We Work
Session 1 – Getting Started Discovery Session
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
Session 1 – 2. Thavma Brand Insight
We will review your current marketing efforts and visibility online to get a baseline and identify potential opportunities for improvement.
Session 1 – 3. Map of Competitive Landscape
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Session 1 – 4. Core Message and Ideal Client Persona Development
We’ll conduct research or interview five ideal customers to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Session 2 - Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
Session 2 – 2. Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology, we’ll create a roadmap of marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
Session 2 – 3. Lead-Generating Editorial Content Plan
Based on our keyword research we’ll build a content strategy and pillar recommendations using our “hub” pages approach.
Session 2 – 4. Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Session 2 – 5. Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
Session 3 - Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
What Happens Next?
After your Thavma Strategy Blueprint engagement, we don’t just hand you a plan—we help you bring it to life. Based on your needs, we can partner with you as your Fractional CMO + Agency, providing ongoing strategic guidance and execution support. Whether you need hands-on implementation or high-level leadership for your existing implementation team, we’ll tailor our approach to ensure your marketing strategy drives real, measurable results.
Let’s turn your strategy into action.
Contact Us
Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.
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