Thavma Insights Blog

Fotine Sotiropoulos 10/21/25 Fotine Sotiropoulos 10/21/25

How to Turn Visibility into Credibility

Fotine Sotiropoulos 10/14/25 Fotine Sotiropoulos 10/14/25

How to Build Visibility with a Founder-Led Content Strategy

Fotine Sotiropoulos 10/7/25 Fotine Sotiropoulos 10/7/25

What High-Growth Vet Techs Do Differently: A Customer Journey Lens

Fotine Sotiropoulos 9/30/25 Fotine Sotiropoulos 9/30/25

Is Your Homepage Working for You or Against You

Fotine Sotiropoulos 9/23/25 Fotine Sotiropoulos 9/23/25

AI Won’t Ruin Your Business. But Lazy Strategy Will.

Fotine Sotiropoulos 9/16/25 Fotine Sotiropoulos 9/16/25

SEO for Founders: Visible or Forgotten

Fotine Sotiropoulos 8/5/25 Fotine Sotiropoulos 8/5/25

From “We Use It” to “You Need This”: How to Build Clinic Champions That Market for You

Fotine Sotiropoulos 7/29/25 Fotine Sotiropoulos 7/29/25

Is Leadership Broken or Just Misaligned?

Fotine Sotiropoulos 7/21/25 Fotine Sotiropoulos 7/21/25

From Trust to Traction: How To Keep Momentum After the Demo and Move Teams to Action.

Fotine Sotiropoulos 7/15/25 Fotine Sotiropoulos 7/15/25

Speaking Vet: How to Earn Trust with Clinic Teams and Stop Sounding Like a Vendor

Fotine Sotiropoulos 7/8/25 Fotine Sotiropoulos 7/8/25

The Fractional CMO Advantage. Strategic Leadership Without Full-Time Overhead

Fotine Sotiropoulos 6/30/25 Fotine Sotiropoulos 6/30/25

Stop Guessing: How Much You Should Spend on Marketing and Why It Matters More Than You Think

Fotine Sotiropoulos 6/24/25 Fotine Sotiropoulos 6/24/25

The Builder’s Mindset: Why Strategy-First Isn’t Optional Anymore

Fotine Sotiropoulos 6/10/25 Fotine Sotiropoulos 6/10/25

Your Campaigns Aren’t the Problem—Your Strategy Is

Fotine Sotiropoulos 6/3/25 Fotine Sotiropoulos 6/3/25

The Illusion of Customer-Centric Design

Fotine Sotiropoulos 5/20/25 Fotine Sotiropoulos 5/20/25

SEO on a Shoestring: How Small Businesses Can Get Found Online Without a Budget or Team

Fotine Sotiropoulos 5/13/25 Fotine Sotiropoulos 5/13/25

Marketing Isn’t the Problem—Misalignment Is: Align Teams for Scalable Growth

Fotine Sotiropoulos 5/6/25 Fotine Sotiropoulos 5/6/25

From Feedback to Fast Adoption - Why Product Testing Builds Trust

Fotine Sotiropoulos 4/29/25 Fotine Sotiropoulos 4/29/25

Why Your Content Strategy Isn’t Working (And How to Fix It)

Fotine Sotiropoulos 4/22/25 Fotine Sotiropoulos 4/22/25

Trust Doesn’t Start at the Top, It Builds Across the Team.

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