
Thavma How-to-Guides
Fast, focused steps to help you apply strategy in the real world.
These hands-on tutorials are designed for veterinary brands that want to move quickly, without losing sight of what matters. Get clear, practical direction to take action with purpose.
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Thavma Marketing Hourglass How-to
A practical guide to mapping a smarter, more strategic customer journey. The Marketing Hourglass™ helps you organize your marketing around how trust is built, from first impression to loyal advocate. Use this guide to assess what’s working, spot the gaps, and build a growth system that scales.
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Thavma Strateggy Filter How-to
A simple filter to turn content chaos into strategic clarity. This guide gives you a repeatable system to ensure every piece of content hits the right audience, builds trust, and moves your marketing forward, on purpose.
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Thavma Alignment Toolkit
A practical toolkit to align your team around strategy that scales. Built for early-stage and growing veterinary companies, this workbook helps you clarify priorities, unify your message, and move forward with focus.
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Thavma Alpha to Pilot Testing Worksheet
Test, refine, and scale with confidence.
This two-part worksheet set helps you validate features, align your messaging, and guide your go-to-market execution, from alpha to pilot, using a Strategy First approach. -
Thavma Practice Influence Worksheet
Map the real dynamics inside a veterinary practice. Use this worksheet to identify key decision makers, gatekeepers, and influencers, and reach the right people, in the right way.