The Marketing Systems Checklist for Startup Founders
Marketing Systems Checklist for Startup Founders
Is your marketing strategy actually built to scale? This free checklist helps startup founders identify hidden gaps in their approach—from customer clarity to content alignment—so they can focus on traction, not just activity
Download the free checklist and start turning clarity into traction.
A founder’s checklist to see if your marketing system is built for growth or holding you back.
Stop Guessing, Start Scaling
A practical diagnostic for startups that need strategy that converts, not more noise.
If your marketing feels scattered or worse, ignored it’s not because your team isn’t working hard. It’s because you don’t have a simple system that ties personas, value proposition, content, and go-to-market to clear business goals.
This checklist gives you a focused, stage-based way to find the gaps and align your team around what drives traction next.
What’s Inside:
✔️ A 10-question diagnostic to spot strategy gaps fast.
✔️ A stage-based lens to align marketing with customer journey and growth.
✔️ Clear signals your messaging, positioning, or value prop needs a reset.
✔️ A way to assess if agencies and freelancers are executing from strategy not just output.
✔️ A simple threshold to know when strategy is the bottleneck, not marketing.
Who It’s For:
✔️ Startup founders building their first repeatable marketing system.
✔️ Early teams trying to connect day-to-day activity with real traction.
✔️ Leaders wondering if their positioning and content actually map to the buyer journey.
✔️ Teams using agencies or freelancers and needing proof of strategy alignment.
✔️ Anyone who answered “no” or “not sure” to more than three questions.
Thavma Insights
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