A Marketing Framework Guide: Content by Marketing Hourglass Stage
A How-to Guide: Build a Growth System That Works
The Marketing Hourglass™ isn’t just a framework, it’s your strategic lens for transforming disconnected marketing efforts into a clear, consistent, and scalable customer journey. If you're tired of guessing, second-guessing, or watching good ideas stall, this is your moment to shift from chaos to clarity.
Instructions: For each stage of the Marketing Hourglass™, jot down what you're currently doing, what's working, what’s missing, and where your team can improve.
The Simple Framework to Move Prospects to Customers—and Customers to Champions
Content By Hourglass™ Stage Worksheet
A simple framework to map your content to every step of the customer journey.
Stop guessing what content your prospects need. With this worksheet, you’ll quickly identify the right content to guide customers from first impression to loyal advocate.
What’s Inside:
You’ll get a practical worksheet that helps you:
✔️ Break down the seven stages of the customer journey: Know, Like, Trust, Try, Buy, Repeat, and Refer
✔️ Pinpoint the questions your prospects are asking at each stage
✔️ Clarify the objectives your audience is trying to achieve along the way
✔️ Map the content you’ll need to power each stage and move buyers forward
✔️ Create a clear, stage-by-stage content plan you can put to work immediately
Who It’s For:
This resource is built for:
✔️Founders and startup teams who need a simple framework to organize content without overcomplicating strategy
✔️Marketing leaders looking for a practical tool to align messaging with the customer journey
✔️ Sales and business development teams who want content that supports conversations at every stage
✔️ Anyone struggling with gaps in their content—not sure why prospects stall or fail to convert
Thavma Insights
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