The Thavma Content Strategy Filter
A How-to Guide: The Thavma Content Strategy Filter.
Your content doesn't need to be louder.
It needs to be smarter. The Thavma Content Strategy Filter gives you a clear, repeatable system to:
Hit the right audience, with the right message, at the right moment
Build trust at every stage of the customer journey
Turn random visibility into real traction
Run every post, email, and campaign through it and watch your marketing start to work for your business, not against it.
Instructions: Before you post, run your idea through the Strategy Filter. Clarify your audience, sharpen your message, guide the next step and build trust every time.
Cut Through the Noise: Content That Actually Moves Clinics to Yes.
The Content Strategy Framework: Stop Guessing, Start Gaining Traction
A Practical Guide for Startups Who Need Content That Converts—Not More Noise
If your content feels scattered—or worse, ignored—it’s not because your team isn’t working hard enough. It’s because you don’t have a framework that ties content to strategy.
This guide gives you the clarity and structure you need to stop guessing and start producing content that drives real traction.
What’s Inside:
You’ll walk away with a content strategy framework that helps you:
✔️ Pinpoint exactly who your content is for and what stage of the journey they’re in
✔️ Define the strategic purpose behind each piece of content (awareness, trust, conversion)
✔️ Check if your message is clear, relevant, and problem-solving—not just industry jargon
✔️ Create an action path that guides prospects to the next step without confusion
✔️ Use a strategic scorecard to evaluate content alignment at a glance
✔️ Map content by hourglass stage so every piece fits into your larger marketing system
Who It’s For:
This resource is designed for:
✔️ Founders and early-stage leaders who need clarity on how content fuels growth
✔️ Marketing teams struggling to align blog posts, emails, and campaigns with strategy
✔️ Veterinary and health tech startups that can’t afford to waste time or budget on misaligned content
✔️ Anyone asking: “Is our content actually moving prospects closer to adoption?”
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