2026 Marketing Considerations: A Leadership Guide to Creating Momentum
How founders and leadership teams can strengthen the customer journey, restore focus, and make better marketing decisions in 2026
Marketing today isn’t constrained by tools or execution. It’s constrained by clarity, ownership, and how well the customer journey is supported as a system. This guide helps leaders identify where momentum is breaking down and focus on what actually moves growth forward.
Don’t Add More Marketing. Strengthen the Stage of the Customer Journey That’s Holding Growth Back.
From More Activity to Real Momentum
A Leadership Guide to Strengthening the Customer Journey
Many leadership teams enter 2026 busy, well resourced, and still unsure why momentum feels fragile. In most cases, growth is not limited by effort. It is limited by how well the customer journey is supported as a system.
This guide helps leadership teams identify where momentum is breaking down across the customer journey and make fewer, clearer decisions that strengthen the system as a whole.
What’s Inside:
✔️ A clear way to view marketing through the customer journey, operationalized through the Marketing Hourglass™.
✔️ Five leadership-level considerations shaping how momentum is created or lost in 2026
✔️ Insight into how AI, visibility, credibility, leadership presence, and ownership impact different stages of the journey
✔️ A focused “What to Stop Doing” section to reduce friction and restore alignment across stages
✔️ A simple, step-by-step approach to applying the guide without overwhelm, using one stage, one focus, and one owner
Who It’s For:
This guide is for founders and leadership teams who:
✔️ Feel busy executing but uncertain where momentum is actually breaking down
✔️ Are navigating growth, scale, or complexity across teams, channels, or partners
✔️ Want clearer ownership and decision-making around marketing as a system
✔️ Care about trust, credibility, and long-term customer relationships, not short-term wins
✔️ Need a leadership lens to guide priorities in 2026, not another list of tactics
Thavma Insights
Sign up to receive strategic marketing tips and resources!