The Thavma Alpha to Pilot Testing Worksheet
Thavma Alpha to Pilot Testing Worksheet
Test, and Scale with Confidence.
This two-part worksheet set is designed to help you strategically guide your product development and marketing execution through a Strategy First lens.
Whether you're validating early features or mapping the full customer journey, this toolkit provides the structure you need to build trust and drive adoption.
From Alpha to Adoption: The Toolkit That Turns Testing Into Trust.
The Alpha-to-Pilot Testing Toolkit Plan
Turn Early Tests Into Scalable Growth.
If your product feels promising but adoption stalls, or if early users give mixed signals that leave you guessing, it’s not a product problem it’s a testing problem. Without structure, early feedback gets lost, confidence wavers, and momentum stalls.
This toolkit gives you a proven framework to capture, score, and translate real customer insights into trust-building stories that accelerate adoption and scale.
What’s Inside:
With this toolkit, you’ll get practical frameworks and worksheets to:
✔️ Identify and test key assumptions before scaling your product
✔️ Capture and evaluate real customer feedback to reduce risk
✔️ Measure friction points and confidence signals during beta testing
✔️ Turn test insights into marketing stories that build trust
✔️ Map your customer journey across the Marketing Hourglass
Who It’s For:
This toolkit is especially valuable if you are:
✔️ A founder validating early product-market fit with real clinic teams
✔️ A startup team preparing to scale from alpha to pilot launch
✔️ A marketer who needs structured ways to capture proof and trust stories
✔️ A product leader looking to reduce confusion and friction in adoption
✔️ Anyone responsible for turning product feedback into customer advocacy
Thavma Insights
Sign up to receive strategic marketing tips and resources!