From Trust to Traction Blueprint
The Thavma Trust-to-Traction Blueprint
Helps founders and teams pinpoint exactly where clinic momentum stalls in the customer journey and what to fix first. It provides practical diagnostics and messaging tools to reduce perceived risk, build belief, and move skeptics from interest to action (and ultimately, advocacy). Download your copy below.
Find the Friction. Fix the Belief Break. Build Momentum That Sticks.
The Thavma Trust-to-Traction Blueprint
Turn Clinic Skepticism into Momentum That Scales.
If your product is promising but progress feels stuck, you don’t have a visibility problem—you have a belief problem. Clinics hear your message, but they don’t trust it enough to act. The Trust-to-Traction Checklist helps you pinpoint exactly where momentum stalls, uncover the hidden risks that keep clinics hesitant, and strengthen the messages that move them from awareness to advocacy.
This guide turns insight into action with clear next steps, message diagnostics, and proof-building tools to turn early traction into lasting growth.
What’s Inside:
Everything you need to identify and fix traction blockers before they slow your growth:
✔️Traction Diagnostic Framework – Pinpoint where your customer journey breaks and what to fix first.
✔️ Skeptic Risk Map – Uncover the real (often unspoken) fears that stop clinics from moving forward.
✔️ Momentum Levers – Apply the three forces. Clarity, proof, and support that rebuild belief and drive adoption.
✔️ Message Alignment Audit – Diagnose misalignment between what you’re saying and what clinics need to hear.
✔️ Practical Action Planner – Define one simple move per stage to rebuild trust and accelerate movement.
Who It’s For:
This checklist is designed for founders and teams ready to convert trust into traction:
✔️ Healthtech and Vettech founders struggling to move clinics from interest to action.
✔️ Marketing and growth leaders who need to build clarity, proof, and confidence into every message.
✔️ Sales and partnerships teams facing stalled demos or hesitant decision-makers.
✔️ Product leaders working to align internal proof points with real-world clinic value.
✔️ Consultants and Fractional CMOs guiding clients through message refinement and journey alignment.
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