From Trust to Traction:
Building a Customer Journey That Converts Skeptics

Turn post-demo silence into momentum. Learn how to build trust, accelerate adoption, and turn satisfied customers into advocates.

Wednesday | December 3, 2025 | 12:00 - 1:00 PM ET

Why This Session Matters?

If your product is great but traction feels slow… this is for you.

You’ve shown the value. They’ve nodded. Then, nothing.
It’s not the product. It’s the journey.

Most startups don’t struggle with visibility, they struggle with trust.
In this live 60-minute session, you’ll learn how to pinpoint where trust breaks down in your customer journey and how to rebuild it using a proven framework that moves buyers from awareness to advocacy.

You’ll leave with a clear, actionable roadmap to turn clarity and connection into measurable traction.

What You’ll Learn (and Put Into Practice)

During this interactive 60-minute session, you’ll learn how to:

  1. Identify the “trust gaps” that stall adoption and advocacy

  2. Apply the Marketing Hourglass™ to align marketing, sales, and service touchpoints

  3. Turn post-demo silence into momentum with practical, trust-building actions

This isn’t a passive webinar, it’s a strategy-first workshop that helps you connect the dots between visibility, credibility, and traction.

You’ll leave with:

  • A self-diagnostic to map your customer journey

  • Quick actions to apply right away

  • A repeatable framework to build traction with purpose

Who It’s For?

Designed for Founders, CMOs, and Growth Leaders Who Are:

Facing post-demo silence or slow customer adoption

  • Struggling to turn awareness into ongoing engagement

  • Ready to lead growth with a strategy-first approach

  • Tired of chasing “more marketing” instead of fixing the customer journey

About the Speaker

Meet Your Presenter — Fotine Sotiropoulos

I’m the Founder of Thavma Consulting, a strategy-first marketing firm helping veterinary and innovation-driven brands turn clarity into traction.

Before starting Thavma, I spent years as a corporate strategist and marketing leader. Today, I work as a fractional CMO, helping startups simplify complex marketing into systems that scale.

I help brands grow with strategy-first marketing leadership.

Register for the Live Session

Ready to Build Trust That Converts Skeptics?

Reserve Your Spot for FREE

Join Fotine Sotiropoulos for From Trust to Traction — a strategy-first, insight-driven session designed to help you create a customer journey that earns belief, not just attention.