Fractional CMO Engagements
Leadership without the overhead.
Senior-level marketing leadership and execution to align your team, guide campaigns, and drive growth—without the cost of a full-time hire.
What It Is
A Fractional CMO engagement gives you access to senior-level marketing leadership on a flexible basis. We embed directly into your business, bridging strategy and execution so nothing falls through the cracks.
We tailor every engagement to your business needs, but most Fractional CMO partnerships focus on:
Aligning marketing with business goals.
Leading and coaching your internal team.
Driving execution of high-priority campaigns.
Adjusting strategy as your business grows.
How It Works
What You Get
As your Fractional CMO, we provide:
A trusted partner who acts as part of your leadership team.
Clear, consistent strategic direction.
Hands-on execution when needed or seamless integration with your in-house team.
Confidence that your marketing isn’t just running but running in the right direction.
Joycalyn Wininger, Chief Commercial Officer, Hilltop bio
“I had the opportunity to connect with Fotine as we were evaluating our marketing strategy, and I was truly impressed by the clarity and depth of insight she brought to the conversation. Her ability to quickly understand the nuances of our business and ask the right questions stood out immediately. I would not hesitate to recommend Thavma Consulting to any organization looking for a seasoned marketing team that brings both strategic thinking and clear focus.”
Most agencies focus on tactics. Most consultants stop at strategy. We do both.
With Thavma as your Fractional CMO, you get a partner who thinks like an executive, acts like an owner, and executes like a leader, without the cost of a full-time hire.
Why It Works
Fractional CMO: Senior Leadership Without the Overhead
As your Fractional CMO, we embed into your team—providing the strategic leadership and marketing expertise you need to grow.
Cost-Effective Expertise. CMO-level leadership at a fraction of the cost.
Flexible & Scalable. Engagement tailored to your business needs, not agency packages.
Focused Strategy. Aligned plans that drive measurable return.
Network Advantage. Immediate access to specialized expertise and resources.
Ready for senior-level marketing leadership, without the overhead?
FAQs
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A Fractional CMO is an experienced marketing executive who provides high-level strategy and leadership on a part-time or contract basis, giving businesses CMO-level expertise without the cost of a full-time hire.
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A Fractional CMO develops and oversees marketing strategy, aligns marketing with business goals, manages teams or agencies, and ensures consistent execution to drive growth.
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Businesses gain expert marketing leadership, strategic direction, and execution oversight—without the long-term commitment or high salary of a full-time CMO.
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A CMO agency combines strategic leadership with execution, offering both the expertise of a Fractional CMO and the resources of a full-service marketing team.
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Yes, a Fractional CMO provides the leadership and expertise of a full-time CMO at a fraction of the cost, making it an efficient solution for growing businesses.
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MLaaS is ideal for innovation-driven brands, especially in veterinary services, that already have marketers or agency partners in place, but lack the strategic leadership to bring it all together.
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Unlike a typical Fractional CMO who often owns execution, MLaaS embeds strategic leadership into your existing team. We align your efforts, elevate your marketers, and lead from within, without taking over.
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Veterinary services are our specialty, but we also work with healthcare, biotech, and other innovation-led companies that value strategy, structure, and high-trust leadership.
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After a discovery call, we typically onboard within 2–4 weeks, depending on your team’s readiness and scope.
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We lead a deep dive into your goals, brand positioning, marketing systems, and team dynamics, then build a strategic roadmap to align your efforts. From there, we begin executing the first month of that plan, providing hands-on leadership and team support from day one.
Contact Us
Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.
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