Fotine Sotiropoulos
Fotine Sotiropoulos helps veterinary and innovation-driven healthcare brands turn clarity into traction. As Founder and Fractional CMO of Thavma Consulting, she partners with founders and executive teams when growth has stalled, go-to-market feels fragmented, or marketing activity isn’t translating into momentum.
Her work is grounded in a strategy-first, trust-led approach that aligns brand, message, and customer journey so marketing doesn’t stop at ideas or visibility, but drives adoption, credibility, and sustainable growth.
Founder & Fractional CMO
SPEAKING TOPICS & CONVERSATION THEMES
From Trust to Traction
How brands turn credibility into momentum across the customer journeyMarketing Is a Leadership Function
Why growth stalls when marketing is delegated instead of ledVisibility Doesn’t Equal Trust
How credibility is built and why it matters more than reachStrategy Before Tactics
Why “doing more” rarely fixes stalled growthGo-To-Market Is Not a Launch, It’s a System
How founders build momentum that scales beyond them
PODCAST
APPEARANCES
Fotine regularly joins podcasts focused on founder-led growth, veterinary innovation, go-to-market strategy, and leadership in complex markets.
INDUSTRY INSIDERS
PERSONAL BRAND BLUEPRINT
GREY MATTERS