Fotine Sotiropoulos

Fotine Sotiropoulos helps veterinary and innovation-driven healthcare brands turn clarity into traction. As Founder and Fractional CMO of Thavma Consulting, she partners with founders and executive teams when growth has stalled, go-to-market feels fragmented, or marketing activity isn’t translating into momentum.

Her work is grounded in a strategy-first, trust-led approach that aligns brand, message, and customer journey so marketing doesn’t stop at ideas or visibility, but drives adoption, credibility, and sustainable growth.

Founder & Fractional CMO

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SPEAKING TOPICS & CONVERSATION THEMES

  • From Trust to Traction
    How brands turn credibility into momentum across the customer journey

  • Marketing Is a Leadership Function
    Why growth stalls when marketing is delegated instead of led

  • Visibility Doesn’t Equal Trust
    How credibility is built and why it matters more than reach

  • Strategy Before Tactics
    Why “doing more” rarely fixes stalled growth

  • Go-To-Market Is Not a Launch, It’s a System
    How founders build momentum that scales beyond them

PODCAST
APPEARANCES

Fotine regularly joins podcasts focused on founder-led growth, veterinary innovation, go-to-market strategy, and leadership in complex markets.

INDUSTRY INSIDERS

PERSONAL BRAND BLUEPRINT

GREY MATTERS