The Thavma Thavma Practice Influence Worksheet
Thavma Practice Influence Worksheet
Practice Influence Map Worksheet
Use this worksheet to identify and understand the key decision makers, gatekeepers, and influencers inside a veterinary practice.
Influence the Practice. Accelerate Adoption. Close the Gap Between Interest and Action.
Practice Influence Map Worksheet
Map the Practice. Unlock Influence. Win Adoption.
If your solution makes sense clinically but still struggles to gain traction inside a veterinary practice, it’s not an innovation problem—it’s an influence problem. Decisions don’t just flow from the top; they’re shaped by gatekeepers, trusted voices, and hidden power dynamics. This worksheet gives you a structured way to identify decision makers, uncover informal influencers, and adapt your messaging so adoption doesn’t stall.
What’s Inside:
With this worksheet, you’ll learn how to:
✔️ Define the opportunity or partnership you’re introducing
✔️ Pinpoint true decision makers and what drives their choices
✔️ Identify gatekeepers who filter information and control access
✔️ Uncover informal influencers who shape team sentiment
✔️ Craft targeted messaging that speaks to each role’s priorities
Who It’s For:
This resource is especially valuable for:
✔️ Startup founders selling into veterinary practices for the first time
✔️ Business development leaders who need to accelerate clinic adoption
✔️ Marketing teams building role-specific messaging and proof points
✔️ Sales teams struggling to get past gatekeepers and stalled deals
✔️ Anyone who needs to turn clinic complexity into clear influence maps
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