Webinars

Founder Insights Webinars

Practical, strategy-first sessions where Fotine breaks down how animal health brands actually grow. Short, focused, and built for founders who want clarity on customer journeys, messaging, and traction.

From Trust to Traction

Strategic, practical sessions where Fotine breaks down how animal health brands actually grow, with frameworks you can apply immediately, lessons from real-world go-to-market work, and clear guidance on building trust, strengthening customer journeys, and turning visibility into traction.

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What’s Breaking in Your Customer Journey — From the Voice of the Customer

Churn doesn’t begin at 90 days.
It begins at 14. Join uFotine and Dr. Peter Brown for a focused 30-minute session examining where trust quietly breaks inside the customer journey, and how leadership teams can identify structural friction before it scales.

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One Demo Isn't Enough

Join Fotine Sotiropoulos, Dr Peter Brown, Dr. Mark Massaro, and Adam Wysocki as they discuss how veterinary teams actually make buying decisions and what your
go-to-market strategy needs to look like when you understand that.

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